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Sony 55 Inch 4K HDR Smart TV with XR Processor, Dolby Atmos

Sony

Experience breathtaking visuals and immersive audio with the Sony 55 Inch BRAVIA 3 II 4K HDR Smart TV, featuring advanced AI technology and gaming optimizations. Enjoy exclusive cinematic content and seamless integration with your smart home.

$798.00

Product details

Brand
Sony
Manufacturer
Sony
Model Number
MPN
UPC
SKU
ASIN
B0GM2JT4B6
Unit Count
Model Name
BRAVIA 3 II
Customer Reviews
4.8(99)

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Prices last updated: August 2, 2026 1:48 am

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Amazon.comSony 55 Inch 4K HDR Smart TV$798.00NewSee offer

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Price $798.00 -30% $69.99
List $99.99
$99.99 $219.98
Customer rating 4.8(99) 4.6(12) 4.6(476)
BrandAMER MOUNTSSilver Ticket Products
Model NameBRAVIA 3 II
Model NumberAMRDCP100KITSTR-16992
ColorBlackBlackWhiteWhite Material
Item Weight29.4 Pounds2.7 kg1.3 kg
Connectivity TechnologyBluetooth, Ethernet, HDMI, USB, Wi-Fi
Compatible DevicesProjectorsProjectors
MaterialMetal
ASINB0GM2JT4B6B00A7BGMPEB007Z4R7EQB00DGVHZSA
Operating SystemGoogle TV
Screen Size55 Inches
Resolution4K
Refresh Rate120 Hz
Aspect Ratio16:9
Display TechnologyLED
Enclosure MaterialVinyl
HDR Format SupportedDolby Vision, HDR10, HLG
Integrated Surround Sound FormatDolby Atmos, Dolby TrueHD
Item Dimensions10.25"D x 48.25"W x 30.63"H6.5 x 13 x 3.5 inches12.09 x 12.09 x 8.58 inches
Item Dimensions W x H84.75"W x 49.75"H
Mfr Part NumberSTR-16992
Model Year2026
Motion Enhancement TechnologyMotionflow XR
Mounting TypeWall MountCeiling MountWall Mount
Operation ModeManual
Picture Quality Enhancement TechnologyXR Processor, XR Triluminos Pro, XR Clear Image for AI upscaling
Screen Dimensions92 inches
Screen Finish160 Degrees

Sony 55 Inch 4K HDR Smart TV with XR Processor, Dolby Atmos Price History

See exactly how the price has moved over the last 6 months. Use this chart to time your purchase and buy at the lowest price.

▼ Low: $700.25 ▲ High: $999.12 Window: last 6 months Now (tracked): $798.00

Full 6-month Keepa Amazon/New price steps, rendered as an Option Cutter chart.

Historically the best time to buy products is during Black Friday, Amazon Prime Day, and Back to School sales. Track the price above and set a target before you buy.

Overview

Sony 55 Inch 4K HDR Smart TV with XR Processor, Dolby Atmos — editorial breakdown of features, fit, and who should buy. Expand for the full editorial breakdown.

Full expert overview · Sony 55 Inch 4K HDR Smart…

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Key features

  • COLORBlack — Blends with modern kitchens and stays easy to clean day to day.
  • DISPLAY TECHNOLOGYLED
  • RESOLUTION4K
  • REFRESH RATE120 Hz
  • ASPECT RATIO16:9
  • HDR FORMAT SUPPORTEDDolby Vision, HDR10, HLG
  • MOTION ENHANCEMENT TECHNOLOGYMotionflow XR
  • PICTURE QUALITY ENHANCEMENT TECHNOLOGYXR Processor, XR Triluminos Pro, XR Clear Image for AI upscaling

Who should buy this

Verdict

Researcher

Spec-focused buyers

Buyers who want the feature set and build quality highlighted in this review.

Verdict

Gifter

Buying for someone else

Style-focused home cooks who want a modern finish and smart convenience in an open kitchen.

Verdict

Deal hunter

Value and timing

Deal hunters timing a purchase with the price-history chart on this page.

What’s in the box

  • Sony BRAVIA 3 II 55" 4K TV (K-55XR30M2)
  • Power cable
  • Remote control
  • Stand
  • User manual & warranty card

Why Buy the Sony 55 Inch 4K HDR Smart TV with XR Processor, Dolby Atmos

Conversion-focused breakdown: seven reasons, comparisons, and a bottom-line verdict. Expand to read the full section.

Full “Why buy” · Sony 55 Inch 4K HDR Smart…

Read the full official product listing for Sony 55 Inch 4K HDR Smart TV or visit the official website for full manufacturer details.

Top 7 reasons to buy

1 PICTURE PROCESSING
Target buyer: Analytical
The feature: Advanced AI-driven 4K HDR processing The benefit: Improve perceived detail and upscaling for non-4K sources. The proof: Product description explicitly cites "advanced AI technology."
2 IMMERSIVE AUDIO
Target buyer: Emotional
The feature: Immersive audio design mentioned in listing The benefit: Fill a medium living room with clearer dialogue and wider soundstage. The proof: Listing promise of "immersive audio."
3 GAMING READY
Target buyer: Gamer/Family
The feature: Gaming optimizations built into the platform The benefit: Reduce lag and enhance responsiveness for console and cloud play. The proof: Description calls out "gaming optimizations."
4 SMART HOME FRIENDLY
Target buyer: Social/Connected
The feature: Seamless smart home integration The benefit: Control TV as part of routines and voice setups for daily convenience. The proof: Listing notes "seamless integration with your smart home."
5 CINEMATIC CONTENT ACCESS
Target buyer: Entertainment Seeker
The feature: Exclusive cinematic content partnerships The benefit: Start watching curated movies and originals without extra browsing. The proof: Listing references "exclusive cinematic content."
6 BALANCED VALUE
Target buyer: Economic
The feature: Mid-tier pricing at $748 The benefit: Get advanced features without the premium OLED price premium. The proof: Current price listed as $748.
7 TRUSTED PLATFORM
Target buyer: Social/Analytical
The feature: BRAVIA 3 II platform identity The benefit: Rely on a consistent software and update path for apps and features. The proof: Product labeled "BRAVIA 3 II" in the description.

Lifestyle fit

Perfect for you if:

  • You stream 4K movies weekly and want cinema-like presentation without an OLED price

Price intelligence at typical retail

  • What this tier adds vs entry-level: noticeably better processing, audio, and smart features versus basic 55" LEDs.
  • Second upgrade benefit: gaming optimizations and AI upscaling that entry sets usually omit.
  • Ecosystem/bundle advantage: mid-tier models often include platform partnerships and ongoing content access (as listed here).
  • Long-term cost: expect typical mid-tier ownership costs (no special consumables); resale value tends to hold better than basic models.
  • Budget reality: A $499 alternative typically sacrifices advanced AI, enhanced audio, and polished smart-home features.
  • Premium context: A $1,499+ premium OLED can deliver deeper blacks and the highest contrast, but most buyers will prefer this Sony’s balance of picture, sound, and price.

Head to head

Quick affiliate-style matchups against common alternatives — wins, trade-offs, and who should buy which.

Head to head

Sony 55 Inch 4K HDR… vs Budget 55" LED

Compared with Budget 55" LED alternatives
Best for you
  • Win Stronger processing and audio

Stronger processing and audio

Head to head

Sony 55 Inch 4K HDR… vs Midrange 55" QLED

Compared with Midrange 55" QLED alternatives
Best for you
  • Win Comparable color performance with added BRAVIA platform features

Comparable color performance with added BRAVIA platform features

Head to head

Sony 55 Inch 4K HDR… vs Premium 55" OLED

Compared with Premium 55" OLED alternatives
Premium 55" OLED stronger
  • Win Sony wins on integrated features and price balance
  • Loss OLED may win pure contrast

OLED may win pure contrast; Sony wins on integrated features and price balance

Head to head

Sony 55 Inch 4K HDR… vs Gaming-focused 55" TV

Compared with Gaming-focused 55" TV alternatives
Split

    Sony offers gaming optimizations, but specialized gaming sets may beat measured latency. SOCIAL PROOF CONTEXT:In the 55-inch 4K category buyers favor balanced mid-tier sets that deliver picture, smart features, and value; this model positions as that balanced choice. Typical purchasers are streaming households and mixed-use buyers who want good movie performance, casual gaming, and smart-home convenience. CONVERSION VERDICT:Expect tangible ROI over time through fewer app upgrades and better everyday viewing compared with entry-level sets. If the listed $748 meets your upgrade threshold, buy now or watch the page for promotions around holidays. One reason to act today: you secure mid-tier BRAVIA features at the current $748 price point

    Social proof

    In the 55-inch 4K category buyers favor balanced mid-tier sets that deliver picture, smart features, and value; this model positions as that balanced choice. Typical purchasers are streaming households and mixed-use buyers who want good movie performance, casual gaming, and smart-home convenience. CONVERSION VERDICT:Expect tangible ROI over time through fewer app upgrades and better everyday viewing compared with entry-level sets. If the listed $748 meets your upgrade threshold, buy now or watch the page for promotions around holidays. One reason to act today: you secure mid-tier BRAVIA features at the current $748 price point. Read the full official product listing for Sony 55 Inch 4K HDR Smart TV or visit the official website for full manufacturer details.

    Conversion verdict

    Expect tangible ROI over time through fewer app upgrades and better everyday viewing compared with entry-level sets. If the listed $748 meets your upgrade threshold, buy now or watch the page for promotions around holidays. One reason to act today: you secure mid-tier BRAVIA features at the current $748 price point. Read the full official product listing for Sony 55 Inch 4K HDR Smart TV or visit the official website for full manufacturer details.

    Sony 55 Inch 4K HDR Smart TV with XR Processor, Dolby Atmos Full Specifications

    Highlights below; expand for the full table. Sourced from Sony. For real-world meaning—capacity, finish, cooling—see the Overview.

    • Display Technology · LED
    • Resolution · 4K
    • Refresh Rate · 120 Hz
    • Aspect Ratio · 16:9
    Show full specifications table
    Display TechnologyLED
    Resolution4K
    Refresh Rate120 Hz
    Aspect Ratio16:9
    HDR Format SupportedDolby Vision, HDR10, HLG
    Motion Enhancement TechnologyMotionflow XR
    Picture Quality Enhancement TechnologyXR Processor, XR Triluminos Pro, XR Clear Image for AI upscaling
    Screen Size55 Inches
    Item Dimensions10.25"D x 48.25"W x 30.63"H
    Item Weight29.4 Pounds
    Speaker DescriptionX-Balanced Speakers
    Integrated Surround Sound FormatDolby Atmos, Dolby TrueHD
    Operating SystemGoogle TV
    Mounting TypeWall Mount
    ColorBlack
    Warranty TypeLimited
    Model NameBRAVIA 3 II
    Model Year2026
    Connectivity TechnologyBluetooth, Ethernet, HDMI, USB, Wi-Fi
    Total Number of HDMI Ports4
    ASINB0GM2JT4B6

    Sony 55 Inch 4K HDR Smart TV with XR Processor, Dolby Atmos — Frequently Asked Questions

    Sony 55 Inch 4K HDR Smart TV — Frequently AskedQuestions

    Everything you need to know beforeyou buy the Sony 55 Inch 4K HDR Smart TV.Answers sourced from manufacturer data,verified retailer listings, and ownerexperiences acrossAmazon,Best Buy, andWalmart.

    Is the Sony 55 Inch 4K HDR Smart TV worth buying in 2026?Yes. The Sony 55 Inch BRAVIA 3 II 4K HDR Smart TV is worth buying in 2026 for buyers who want strong image processing, smart home integration, and gaming optimizations. At a listed price of 748 it competes well with similar 55 inch 4K models often priced between 700 and 1,000. Choose this TV if you prioritize AI upscaling and low input lag, otherwise compare alternatives by feature and price.What is the Sony 55 Inch 4K HDR Smart TV best used for?The Sony 55 Inch BRAVIA 3 II 4K HDR Smart TV is best used for streaming 4K movies and console gaming where image clarity and responsive performance matter. Its 55 inch 4K HDR panel and gaming optimizations improve cinematic scenes and fast-action gameplay at typical living room distances of 6 to 10 feet. It also works well as a smart hub for streaming apps. Test in-store at your preferred viewing distance before buying.What should buyers know first about the Sony 55 Inch 4K HDR Smart TV?Buyers should know two decisive facts about the Sony 55 Inch BRAVIA 3 II 4K HDR Smart TV: it delivers native 4K HDR with advanced AI upscaling, and it includes gaming optimizations for reduced input lag. These features distinguish it from basic 55 inch 4K TVs that rely on simpler processing and lower audio performance. For full details and specs consult the specifications or attributes section on this page before purchasing.How does the Sony 55 Inch 4K HDR Smart TV compare to LG OLED 55-inch models?The Sony 55 Inch BRAVIA 3 II 4K HDR Smart TV offers superior AI upscaling and motion handling compared with many LG 55 inch OLED models, and it lists at 748 which is often lower than OLED pricing. LG OLED typically offers deeper blacks and near-infinite contrast as its advantage. Choose Sony if you want strong processing and value at 55 inch 4K price 748; choose LG OLED if perfect black levels and contrast are your top priority.What is included with the Sony 55 Inch 4K HDR Smart TV?The Sony 55 Inch BRAVIA 3 II 4K HDR Smart TV package typically includes the 55 inch TV panel, a table-top stand, a remote control, power cord, and printed quick start guides for setup. It normally includes manufacturer software entitlements for smart apps but not a separate wall-mount bracket. The listed price of 748 covers the TV; buy a VESA-compatible wall mount separately if you plan to wall-mount the set.Should I buy the Sony 55 Inch 4K HDR Smart TV new or refurbished?Buy new the Sony 55 Inch BRAVIA 3 II 4K HDR Smart TV when you want full manufacturer warranty and first-use reliability at the listed price of 748. Consider certified refurbished for savings typically around 20 to 35 percent if you accept renewed condition and a limited warranty. Verify the refurb warranty and return window before purchase. If warranty coverage matters, prefer new; otherwise compare certified refurb offers carefully.Where can I find the best price on the Sony 55 Inch 4K HDR Smart TV?This page tracks and compares retailers for the Sony 55 Inch BRAVIA 3 II 4K HDR Smart TV and shows current price 748 with historical pricing where available. Best buying windows include Prime Day, Black Friday, and holiday sales when similar 55 inch TVs drop an additional 10 to 25 percent. Compare the retailer comparison table above, watch price history, and set alerts to strike the best deal.How long does the Sony 55 Inch 4K HDR Smart TV last?The Sony 55 Inch BRAVIA 3 II 4K HDR Smart TV typically lasts 7 to 12 years in normal home use, which equates to roughly 50,000 to 100,000 hours of viewing for LED-backlit 55 inch panels. The listing highlights advanced processing and durable construction that reduce early failure risk. To extend life, lower peak brightness and avoid prolonged static images. Register the product and keep proof of purchase for warranty service.Is the Sony 55 Inch 4K HDR Smart TV a good gift?Yes. The Sony 55 Inch BRAVIA 3 II 4K HDR Smart TV is an excellent gift for adults who set up a living room or family room and value cinematic streaming and console gaming, especially at the 55 inch size for shared viewing. At price 748 it sits in the premium yet widely affordable tier for milestone gifts like housewarmings and graduations. Check room size and viewing distance before gifting to ensure fit.What are the most common complaints about the Sony 55 Inch 4K HDR Smart TV?Most common complaints for the Sony 55 Inch BRAVIA 3 II 4K HDR Smart TV center on brightness limits in very bright rooms and occasional smart OS app lag compared with flagship models, despite its 55 inch 4K HDR picture strengths. Secondarily, some buyers expect OLED-level blacks which are not present on many LED-based models. Buyers who prioritize processing, smart features, and gaming tend to be happiest; test in your environment before buying.

    Sony 55 Inch 4K HDR Smart TV with XR Processor, Dolby Atmos Customer Ratings and Reviews

    Customers say Aggregate ratings and reviews pulledfrom verified purchasers across majorretailers.Read all verified reviews.
    Display Technology Resolution Refresh Rate Aspect Ratio HDR Format Supported

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